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Consumer behaviour :

Schiffman, Leon G.

Consumer behaviour : - 11th ed. - New Delhi New Delhi Pearson 2015. - 508 p. :

Consumer Behavior, Marketing, Management

ISBN: 9780273736950 (pbk.) 0273736957 (pbk.)

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

Dewey Class. No.: 658.8342

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