Advertising, Promotion, and other aspects of Integrated Marketing Communications
Andrews, J. Craig
Advertising, Promotion, and other aspects of Integrated Marketing Communications - 10th ed. - Delhi Cengage Publication 2013 - 635p.
978-93-5673-458-7
Shimp, Terence A.
659.1 AND
Advertising, Promotion, and other aspects of Integrated Marketing Communications - 10th ed. - Delhi Cengage Publication 2013 - 635p.
978-93-5673-458-7
Shimp, Terence A.
659.1 AND