How Brands become Icons : The principles of cultural branding
Holt, Douglas B.
How Brands become Icons : The principles of cultural branding - Boston HBR Press 2004 - 265p.
978-1-57851-774-9
Dougloas B. Holt
658.827 HOL
How Brands become Icons : The principles of cultural branding - Boston HBR Press 2004 - 265p.
978-1-57851-774-9
Dougloas B. Holt
658.827 HOL