ADVERTISING INTEGRATED MARKETING COMMUNICATION (Record no. 18105)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00290nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190516s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHAH KRUTI |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING INTEGRATED MARKETING COMMUNICATION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| Name of publisher, distributor, etc. | MC GRAW HILL |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 888 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | bill date | Home library | Current library | Date acquired | Cost, normal purchase price | bill no | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BBA | 05/04/2015;@ | VIPS LIBRARY | VIPS LIBRARY | 04/05/2015 | 760.00 | 186 | 1 | 659.1 SHA | BI2412 | 12/27/2024 | 12/26/2024 | 05/23/2019 | Books | |||||
| BBA | 05/04/2015;@ | VIPS LIBRARY | VIPS LIBRARY | 04/05/2015 | 760.00 | 186 | 1 | 659.1 SHA | BI2413 | 07/16/2019 | 07/16/2019 | 05/23/2019 | Books | 02/12/2020 |