STRATEGIC BRAND MANAGEMENT (Record no. 19813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00252nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190516s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KAPFERER J N |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003 |
| Name of publisher, distributor, etc. | KOGAN PAGE |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | bill no | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BJMC | VIPS LIBRARY | VIPS LIBRARY | 05/23/2019 | 395.00 | 3690 | 2 | 8 | 658.8343 KAP | 5928 | 02/13/2023 | 11/28/2022 | 05/23/2019 | Books |