Advertising & I M C Principles & Practice (Record no. 21045)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00334nam a22001337a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190806104743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190806b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & I M C Principles & Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | B.Com | 119 | 24/4/2019 | VIPS LIBRARY | VIPS LIBRARY | 08/06/2019 | IBC | 809.00 | 659.1 MOR | C2176 | 08/10/2023 | 08/06/2019 | Books | ||||||
| Dewey Decimal Classification | B.Com | 119 | 24/4/2019 | VIPS LIBRARY | VIPS LIBRARY | 08/06/2019 | IBC | 809.00 | 1 | 659.1 MOR | C2177 | 01/19/2023 | 08/06/2019 | Books | 01/19/2023 |