Integrated Advertising, Promotion and Marketing Communications (Record no. 22241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210331125210.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210331b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-1837-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Kenneth E. Clow and Donald E. Baack |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DSB | IB/IN/987 | 26-03-2021 | DSB LIBRARY | DSB LIBRARY | 03/31/2021 | International Book Centre | 839.00 | 659.1 CLO | DSB4578 | 03/31/2021 | 03/31/2021 | Books | |||||
| Dewey Decimal Classification | DSB | IB/IN/987 | 26-03-2021 | DSB LIBRARY | DSB LIBRARY | 03/31/2021 | International Book Centre | 839.00 | 659.1 CLO | DSB4579 | 03/31/2021 | 03/31/2021 | Books | |||||
| Dewey Decimal Classification | DSB | IB/IN/987 | 26-03-2021 | DSB LIBRARY | DSB LIBRARY | 03/31/2021 | International Book Centre | 839.00 | 659.1 CLO | DSB4580 | 03/31/2021 | 03/31/2021 | Books |