Marketing Planning and Strategy (Record no. 24253)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220711093005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220711b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5479-482-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DAW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dawes, John |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Planning and Strategy |
| Remainder of title | : A practical introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Pub. |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 242p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DSB | IB/IN/222 | 30-06-2022 | DSB LIBRARY | DSB LIBRARY | 07/11/2022 | International Book Centre | 595.00 | 658.8 DAW | DSB5076 | 07/11/2022 | 07/11/2022 | Books | |||||
| Dewey Decimal Classification | DSB | IB/IN/222 | 30-06-2022 | DSB LIBRARY | DSB LIBRARY | 07/11/2022 | International Book Centre | 595.00 | 658.8 DAW | DSB5077 | 07/11/2022 | 07/11/2022 | Books |