Advertising, Promotion, and other aspects of Integrated Marketing Communications (Record no. 25299)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240112124851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240112b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5573-458-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 AND |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andrews, J. Craig |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Promotion, and other aspects of Integrated Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 635p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DSB | DSB LIBRARY | DSB LIBRARY | 01/12/2024 | 999.00 | 659.1 AND | DSB5349 | 01/12/2024 | 01/12/2024 | Books | ||||||||
| Dewey Decimal Classification | B.Com | VIPS LIBRARY | VIPS LIBRARY | 09/24/2024 | 670.00 | 659.1 AND | C2495 | 09/24/2024 | 09/24/2024 | Books | Gifted | 23/09/2024 | Gifted | |||||
| Dewey Decimal Classification | B.Com | VIPS LIBRARY | VIPS LIBRARY | 09/24/2024 | 670.00 | 659.1 AND | C2496 | 09/24/2024 | 09/24/2024 | Books | Gifted | 23/09/2024 | Gifted |