Marketing Management (Record no. 28657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00411nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250812114808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250812b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789367138199 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson India |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 649p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DSB | NA/IN/623 | 28/7/2025 | DSB LIBRARY | DSB LIBRARY | 08/12/2025 | All India Book House | 1180.00 | 658.8 KOT | DSB5799 | 08/12/2025 | 08/12/2025 | Books | |||||
| Dewey Decimal Classification | DSB | NA/IN/623 | 28/7/2025 | DSB LIBRARY | DSB LIBRARY | 08/12/2025 | All India Book House | 1180.00 | 658.8 KOT | DSB5800 | 08/12/2025 | 08/12/2025 | Books | |||||
| Dewey Decimal Classification | DSB | NA/IN/623 | 28/7/2025 | DSB LIBRARY | DSB LIBRARY | 08/12/2025 | All India Book House | 1180.00 | 658.8 KOT | DSB5801 | 08/12/2025 | 08/12/2025 | Books | |||||
| Dewey Decimal Classification | DSB | NA/IN/623 | 28/7/2025 | DSB LIBRARY | DSB LIBRARY | 08/12/2025 | All India Book House | 1180.00 | 658.8 KOT | DSB5802 | 08/12/2025 | 08/12/2025 | Books | |||||
| Dewey Decimal Classification | DSB | NA/IN/623 | 28/7/2025 | DSB LIBRARY | DSB LIBRARY | 08/12/2025 | All India Book House | 1180.00 | 658.8 KOT | DSB5803 | 08/12/2025 | 08/12/2025 | Books |