Marketing Research (Record no. 28831)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00432nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251107153813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251107b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789361594489 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 958p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Das, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | DSB | NA/IN/1209 | 5/11/2025 | DSB LIBRARY | DSB LIBRARY | 11/07/2025 | AIBH | 1000.00 | 658.83 MAL | DSB5837 | 11/07/2025 | 11/07/2025 | Books | ||||||
| Dewey Decimal Classification | DSB | NA/IN/1209 | 5/11/2025 | DSB LIBRARY | DSB LIBRARY | 11/07/2025 | AIBH | 1000.00 | 658.83 MAL | DSB5839 | 11/07/2025 | 11/07/2025 | Books | ||||||
| Dewey Decimal Classification | DSB | NA/IN/1209 | 5/11/2025 | DSB LIBRARY | VIPS LIBRARY | 11/07/2025 | AIBH | 1000.00 | 1 | 658.83 MAL | DSB5838 | 12/03/2025 | 11/07/2025 | Books | 12/03/2025 |