Strategic Integrated Marketing Communications (Record no. 29249)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00408nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260819145110.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260819b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-367-77062-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy (Larry) |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Integrated Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Taylor & Francis |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 303 page |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BBA | TB1486 | 14/08/2026 | VIPS LIBRARY | VIPS LIBRARY | 08/19/2026 | Technical Bureau | 6256.62 | 1 | 658.802 PER | BI4526 | 03/17/2027 | 08/19/2026 | 08/19/2026 | 08/19/2026 | Books |