Advertising , Promotion, and Other aspects of Integrated Marketing Communication (Record no. 29422)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260930154620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260930b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355734587 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 AND |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ANDREWS ( J.Craig ) |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising , Promotion, and Other aspects of Integrated Marketing Communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt Ltd |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 635p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp ( Terence A) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BBA | VIPS LIBRARY | VIPS LIBRARY | 09/30/2026 | Gifted by DSB Library | 1000.00 | 659.1 AND | BI4539 | 09/30/2026 | 09/30/2026 | Books | |||||
| Dewey Decimal Classification | BBA | VIPS LIBRARY | VIPS LIBRARY | 09/30/2026 | Gifted by DSB Library | 1000.00 | 659.1 AND | BI4540 | 09/30/2026 | 09/30/2026 | Books |