Advertising and Promotion : An integrated marketing communications perspective

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Material type: Text

TextPublication details: Chennai McGraw Hill 2022Edition: 12th edDescription: 712ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	DSB LIBRARY Reference	DSB	659.1 BEL (Browse shelf(Opens below))	Available		DSB4829

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Previous	658.812 WIE Digital Customer Experience Engeineering : Strategies for Creating Effective Digital Experiences	658.827 HOL How Brands become Icons : The principles of cultural branding	658.834 STR Humanizing big data	659.1 BEL Advertising and Promotion	809.003 DIA The Encyclopedia of World Writers	823.33 CHO Shakespeare	903 KUR Encylopedia of the Word s Nations and Cultures :4 Vol.Set	Next

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