Winning the Story Wars : Why those who tell-and live-the best stories will rule the future

Material type: Text

TextPublication details: Boston HBR Press 2012Description: 264pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	DSB LIBRARY Reference	DSB	658.802 SAC (Browse shelf(Opens below))	Available		DSB5494

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Previous	658.8 KOT Marketing 5.0	658.8 LEI Beyond Digital : How great transform their organizations and shape the future	658.802 KIM Blue Ocean Strategy : How to create uncontested market space and make the competition irrelevant	658.802 SAC Winning the Story Wars : Why those who tell-and live-the best stories will rule the future	658.802 SMI Marketing Communications	658.804 TAY B2B Marketing Strategy	658.81 CES Sales Management that works : How to sell in a world that never stops chaning	Next

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