Schiffman, Leon G. <br/><br/>
Consumer behaviour : 

 - 11th ed. 
 - New Delhi  New Delhi  Pearson   2015. 
 - 508 p. : 
<br/><br/> Consumer Behavior, Marketing, Management 
<br/><br/><label>ISBN: </label>9780273736950 (pbk.) 0273736957 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342