TY - BOOK AU - Dodson, Ian TI - The Art of Digital Marketing: The Definitive guide to creating strategic, targeted and measurable online campaigns SN - 978-81-265-6440-8 U1 - 658.8 DOD PY - 2018/// CY - New Delhi PB - Wiley India KW - Ian Dodson N1 - Email Marketing, Pay Per Click, Search Engine, Digital Display Advertising, Social Media Marketing, Mobile Marketing, Digital Marketing ER -