Belch, George E. & Others <br/><br/>
Advertising and Promotion  : An integrated marketing communications perspective 

 - 12th ed. 
 - Chennai  McGraw Hill  2022 
 - 712 
<br/><br/><label>ISBN: </label>978-93-5460-080-7 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL