TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic Market Management: : An Indian Adaptation
SN  - 978-93-5424-338-7
U1  - 658.4012 AAK 
PY  - 2022///
CY  - New Delhi
PB  - Wiley India
KW  - Moorman, Christine
ER  -