Sheth, Jagdish N. <br/><br/>
The Howard-Sheth Theory of Buyer Behavior 

 - New Delhi  Wiley India  2020 
 - 464p. 
<br/><br/><label>ISBN: </label>978-81-265-5502-4 
<br/><br/><label>Dewey Class. No.: </label>658.834 SHE