TY  - BOOK
AU  - Sheth, Jagdish N. & Others, Ed.
TI  - Customer Relationship Management: : Emerging concepts, tools and applications
SN  - 978-0-07-043504-9
U1  - 658.812 SHE 
PY  - 2021///
CY  - Chennai
PB  - McGraw Hill
KW  - Edited by Jagdish N Sheth, Atul Parvatiyar and G Shainesh
ER  -