Crawford, Merle <br/><br/>
New Products Management 

 - 11th ed. 
 - Chennai  McGraw Hill  2020 
 - 546p. 
<br/><br/><label>ISBN: </label>978-93-89949-81-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Benedetto, Anthony Di
<br/><br/><label>Dewey Class. No.: </label>658.575 CRA