Moriarty, Sandra & Others <br/><br/>
Advertising and IMC  Principles and Practice 

 - 11th ed. 
 - Noida  Pearson  2021 
 - 664p. 
<br/><br/><label>ISBN: </label>978-93-903-9493-7 
<br/><br/><label>Dewey Class. No.: </label>659.1 MOR