Andrews, J. Craig <br/><br/>
Advertising, Promotion, and other aspects of Integrated Marketing Communications 

 - 10th ed. 
 - Delhi  Cengage Publication  2013 
 - 635p. 
<br/><br/><label>ISBN: </label>978-93-5673-458-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Shimp, Terence A.
<br/><br/><label>Dewey Class. No.: </label>659.1 AND