TY  - BOOK
AU  - Andrews, J. Craig
TI  - Advertising, Promotion, and other aspects of Integrated Marketing Communications
SN  - 978-93-5673-458-7
U1  - 659.1 AND 
PY  - 2013///
CY  - Delhi
PB  - Cengage Publication
KW  - Shimp, Terence A
ER  -