Kotler, Philip & Others <br/><br/>
Marketing Management 

 - 16th ed. 
 - Noida   Pearson  2023 
 - 596p. 
<br/><br/><label>ISBN: </label>978-93-560-6266-5 
<br/><br/><label>Dewey Class. No.: </label>68.8 KOT