TY  - BOOK
AU  - Holt, Douglas B.
TI  - How Brands become Icons : The principles of cultural branding
SN  - 978-1-57851-774-9
U1  - 658.827 HOL 
PY  - 2004///
CY  - Boston
PB  - HBR Press
KW  - Dougloas B. Holt
ER  -