Cateora, Philip A. & Others <br/><br/>
International Marketing 

 - 16th ed. 
 - Chennai  McGraw Hill  2018 
 - 638p. 
<br/><br/><label>ISBN: </label>978-93-87432-32-1 
<br/><br/><label>Dewey Class. No.: </label>658.84 CAT