TY  - BOOK
AU  - ANDREWS ( J.Craig )
AU  - Shimp ( Terence A)
TI  - Advertising , Promotion, and Other aspects of Integrated Marketing Communication
SN  - 9789355734587
U1  - 659.1 AND 
PY  - 2018///
CY  - Delhi
PB  - Cengage Learning India Pvt Ltd
ER  -