000 00501nam a22001817a 4500
999 _c22241
_d22241
005 20210331125210.0
008 210331b xxu||||| |||| 00| 0 eng d
020 _a978-93-325-1837-7
082 _a659.1 CLO
100 _aClow, Kenneth E.
245 _aIntegrated Advertising, Promotion and Marketing Communications
250 _a6th ed.
260 _aNoida
_bPearson
_c2020
300 _a455p.
650 _aKenneth E. Clow and Donald E. Baack
700 _aBaack, Donald E.
942 _2ddc
_cBK