000 | 00501nam a22001817a 4500 | ||
---|---|---|---|
999 |
_c22241 _d22241 |
||
005 | 20210331125210.0 | ||
008 | 210331b xxu||||| |||| 00| 0 eng d | ||
020 | _a978-93-325-1837-7 | ||
082 | _a659.1 CLO | ||
100 | _aClow, Kenneth E. | ||
245 | _aIntegrated Advertising, Promotion and Marketing Communications | ||
250 | _a6th ed. | ||
260 |
_aNoida _bPearson _c2020 |
||
300 | _a455p. | ||
650 | _aKenneth E. Clow and Donald E. Baack | ||
700 | _aBaack, Donald E. | ||
942 |
_2ddc _cBK |