000 00429nam a22001577a 4500
999 _c27199
_d27199
005 20240520152115.0
008 240520b xxu||||| |||| 00| 0 eng d
020 _a978-1-57851-774-9
082 _a658.827 HOL
100 _aHolt, Douglas B.
245 _aHow Brands become Icons : The principles of cultural branding
260 _aBoston
_bHBR Press
_c2004
300 _a265p.
650 _aDougloas B. Holt
942 _2ddc
_cBK