How Brands become Icons : The principles of cultural branding

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Material type: Text

TextPublication details: Boston HBR Press 2004Description: 265pISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	DSB LIBRARY Reference	DSB	658.827 HOL (Browse shelf(Opens below))	Available		DSB5424

Previous					No cover image available No cover image available		No cover image available No cover image available	Next
Previous	658.812 PEP Managing Customer Experience and Relationships : A Strategic Framework	658.812 SCH Customer Experience Management	658.812 WIE Digital Customer Experience Engeineering : Strategies for Creating Effective Digital Experiences	658.827 HOL How Brands become Icons : The principles of cultural branding	658.834 STR Humanizing big data	659.1 BEL Advertising and Promotion	809.003 DIA The Encyclopedia of World Writers	Next

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